Social Media

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Facebook Tips & Templates

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Lehigh University Giving Day!

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Lehigh University Giving Day. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heartfelt message a day or two after.

Do all of the above and repeat...again and again and again.

Facebook Templates

  • Save the date: Lehigh University Giving Day is April 19! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit to find out more.
  • Let’s show everyone that your school is full of generosity! On April 19, help us celebrate Lehigh University Giving Day and continue [explanation of mission/work]
  • On April 19, you will have the chance to give where your heart is! To support our campaign, visit [link to profile page] #lehighgivingday
  • We are so grateful for our generous supporters who gave during #lehighgivingday. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
  • We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during #lehighgivingday and look forward to sharing our stories of impact.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions.

Here’s your Instagram checklist:

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in your school.

Use the #lehighgivingday hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips & Templates

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Tell your followers that you are participating in Lehigh University Giving Day. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @lehighalumni handle and #lehighgivingday to further spread your organization’s words. Show that you are a part of Lehigh University Giving Day by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

    Tweet, retweet and tweet again! (Especially on the day of Lehigh University Giving Day)

    Twitter Templates

    • Mark your calendars for April 19. It will be a day for everyone to support our campaign at [link to profile page]. #lehighgivingday
    • We’re getting pumped for Lehigh University Giving Day! Join the conversation by following @lehighalumni and liking the #lehighgivingday page on FB!
    • A little can go a long way when we get together and give together on April 19 for Lehigh University Giving Day! Join the movement!
    • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for Lehigh University Giving Day!
    • Because of supporters like you, Lehigh University Giving Day was successful at raising awareness and donations for important causes throughout [community name] - Thank you!