Social Media

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Lehigh University Giving Day!

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Lehigh University Giving Day. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heartfelt message a day or two after.

Do all of the above and repeat...again and again and again.

Facebook Templates

• Save the date: Lehigh University Giving Day is April 19! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit lehighgivingday.org to find out more.
• Let’s show everyone that your school is full of generosity! On April 19, help us celebrate Lehigh University Giving Day and continue [explanation of mission/work]
• On April 19, you will have the chance to give where your heart is! To support our campaign, visit [link to profile page] #lehighgivingday
• We are so grateful for our generous supporters who gave during #lehighgivingday. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
• We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during #lehighgivingday and look forward to sharing our stories of impact.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions.

Here’s your Instagram checklist:

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in your school.

Use the #lehighgivingday hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.